Posted by Econo Pak on | Comments Off on Key Factors To Consider When Selecting Packaging Materials
Product packaging is an essential step in the product life cycle. It not only protects the product from external damage but also serves as an essential marketing tool. Packaging can help a product stand out from the competition. It can also provide information about a product’s features and benefits. In this article, we’ll explore the key properties to look for when selecting suitable material for packaging your products.
How Do You Properly Select Packaging Materials?
There are many factors to consider when determining the best packaging material for your product. Here are five typical considerations in the selection of proper product packaging materials:
Cost: The cost of the packaging material is an important factor to consider when selecting the best product packaging material. Some materials used for packaging can be relatively costly when trying to meet specific industries’ aesthetic standards or durability needs. It’s important to ensure you’re getting good value for your money.
Durability: It’s a good idea to understand the product you intend to buy before placing an order. If you skip this step, you may end up with subpar packaging supplies that aren’t optimal for your needs. Select packaging materials that can withstand the rigors of the shipping process and protect your product during transit.
Eco-Friendliness: Many businesses are switching to eco-friendly packaging materials to reduce their environmental footprint. Consider recyclable and sustainable materials, to help your business maintain a positive environmental record.
Customization: Aim for packaging materials that you can customize to meet your specific needs. Select packaging materials that you can brand with your company’s logo and colors. This will help your product stand out from the competition.
Security: The packaging material needs to be strong enough to protect your product from damage, tampering, or theft. Choose a material that can provide a secure seal and protect your product from any potential security issues.
Food Packaging Material Selection Considerations
Selecting packaging for food products comes with additional requirements and standards. Here are the key considerations when selecting packaging materials for food products.
Functionality and Safety
The primary considerations when selecting packaging materials for food products are functionality and safety. The packaging materials should be able to protect the food from contamination, spoilage, and other external factors. It should also be able to withstand harsh shipping and storage conditions while maintaining the product’s freshness and flavor.
Food Packaging Design
The design is also vital when choosing packaging materials for food products. The packaging materials should effectively convey the brand message and aesthetic. Chose a design that will capture the attention of potential customers and stand out on store shelves.
Your packaging material should be able to communicate the brand’s message and values to its target audience effectively.
When selecting packaging materials for food products, it is also essential to consider the needs of e-commerce customers.
You may need to ship products for very long distances in this scenario. In these cases, consider an easy-to-store and easy-to-ship packaging material to lower the shipping costs. Your material should also be easy to open and recycle for the recipient.
Choosing A Suitable Food Packaging Manufacturer
Selecting a food packaging manufacturer requires careful research and due diligence. There are several factors to consider, including material choices, fast lead times, ISO certifications, quality, transparency, and control. It is also important to choose a supplier with a good customer service record and proven reliable experience.
EconoPak is here to supply you with the high-quality food packaging solutions you require. With our expertise, commitment to excellence, and customer service, you can rest assured that you will be well taken care of. Request a quote today to learn more about the right materials for your product and how we can help. Also, be sure to check out our full ebook on material selection for more information.
Growing your brand and ensuring your products get to your customers requires a reliable and timely production process. Contracting a co-packer can streamline the process for you. Co-packing companies are an integral part of the packing process. They offer packaging services for various products in retail, commercial, and trade industries.
The most common products co-packers work with include food and beverage, vitamins, cosmetics, clothing, shoes, and others. Depending on the client’s needs, some co-packers handle the cooking, processing, and mixing of ingredients before packaging in various containers.
It’s challenging to find a trustworthy and reliable co-packer that you can depend on for the long term. Here are a few tips to help you find a great co-packing company, information on why you should contract with one, and how to ensure the co-packing company you choose is right for your products.
Co-Packers: Internal vs. External
If you’re unsure whether you want to keep your product packaging in-house or hire a co-packer, consider the complexities of packaging and labeling products.
Contracting with a co-packing company can solve the following problems:
Selling products faster than you can package them
Signs of anxiety and stress in your production staff
Business growth and marketing falling short because of packaging demands
Inability to produce new products because of time spent on packaging
By developing a relationship with a great co-packing company, it gives you more time to build your business by creating additional products and implementing new marketing strategies.
Also, a co-packing company has all the equipment needed for your packaging needs. This is a cost-effective solution because it doesn’t require you to hire additional employees or invest in equipment.
Tips for Finding the Right Co-Packer
Before selecting a co-packer, assess the benefits of outsourcing your packaging with a company that has the equipment and qualified staff needed for all aspects of the packaging process.
Check several co-packing companies to see if they offer a fixed cost and hold the required certifications and FDA approval, similar to Econo-Pak’s SQF level 3 certification. Some other key considerations include:
If you’re tempted to hire a co-packing company that’s located in another state or country, think about the disadvantages that distance has. Distance involves additional costs, increased delivery times, and communication difficulties when problems occur.
A co-packer located close to your location can simplify the process significantly. However, if you do select one that is in a different location, ensure that they have the ability to ship nationally.
Safety & Cleanliness
Keeping the co-packing facility clean and free from packing debris makes the packaging process safe and reduces errors. Choose a co-packing company that implements stringent safety and hygiene protocols.
Quality assurance certifications are indications of co-packing company standards. Econo-Pak takes quality and safety seriously, with certifications at the state and global levels:
Safe Quality Food Certified (SQF Level 3)
Organic Certified by Baystate Organic Certifiers
Costco Safety and Quality Audit Certified
Food and Drug Administration Certified (FDA Compliant)
Kosher OU-D Certified
Gluten-Free Certified by the Gluten Intolerance Group of North America
Ensure that the co-packer you choose has taken the necessary steps to properly certify their facility, processes, and procedures. Proper certifications will help protect the integrity of your product and ensure high-quality packaging that supports your brand reputation. Some of the most important certifications include:
USDA Organic certification
If possible, examine the equipment to make sure the company uses modern packaging technology for enhanced control of the entire co-packing process.
Experienced co-packing companies offer fast product turnaround times. By using the right equipment, they ensure high-quality packaging with shorter lead times.
Once you’ve finished researching, narrow down your list. You might not need all the services offered by larger companies. Ask if the company is flexible and offers only the services you need.
Since your customers trust your brand, it’s important that the co-packer meets your sourcing requirements. Talk to them about their suppliers, and ask if adjustments can be made to meet your needs.
Contract Packaging 101: Econo-Pak Has the Resources to Help You
Now that you understand how to find a co-packer, start your research. It might seem like a huge undertaking, but once you find a reliable company, you’ll wonder how you ever ran your business without one.
Partnering with Econo-Pak provides you with quick turnaround times, affordable pricing, and a commitment to quality packaging. Econo-Pak offers flexible services to large and small businesses.