Developing your own packaging system involves much more than investing in the right packaging equipment and materials to get the job done. It also involves warehousing and hiring an additional workforce to run your packaging operation alongside your core business.
Product packaging is an essential step in the product life cycle. It not only protects the product from external damage but also serves as an essential marketing tool. Packaging can help a product stand out from the competition. It can also provide information about a product’s features and benefits.
Growing your brand and ensuring your products get to your customers requires a reliable and timely production process. Contracting a co-packer can streamline the process for you.
One of the most significant decisions for thriving business owners is private label vs. contract manufacturing.
It’s important to understand the strengths and weaknesses of co-packing and private labeling to decide which option is best for your business, as the functions and benefits of the two vary greatly.
The ideal product packaging does much more than simply protect a product during transport. It also keeps out oxygen or contaminants that might otherwise degrade consumable goods, and tamper-evident packaging adds a level of product security.
