Variety pack packaging bundles individually wrapped products into secondary packaging for customers to buy as a single purchase. Food manufacturers and other businesses can use this packaging strategy to improve the sales of their product line, and variety packs entice consumers by conveniently combining numerous items at a discount. Learn more about why multipack packaging is an ideal option for both you and your customers, and how outsourcing your packaging to Econo-Pak can help support your business.

Why Choose Variety Pack Packaging?

Multipacks are popular amongst consumers, particularly the budget-conscious ones. Customers often lack the funds or interest to separately purchase multiple types of similar products. Variety packs allow you to offer value by bundling several items together, enabling your customers to get better prices while you make higher-volume sales. They are a flexible and unique opportunity to expose your market to the full range of your product line, potentially boosting sales on newly launched products or underperforming goods in the process.

As these packs contain more choices, they are ideal for parties, holidays, sporting events, and other social gatherings because they conveniently and affordably let hosts offer something that appeals to everyone. Also, consumers may find that they enjoy a particular chip flavor or beauty product that they wouldn’t likely have bought otherwise, which may increase a customer’s future purchases. Overall, variety packs are a low-risk packaging option that effectively markets your product or brand.

Variety Pack Packaging: Food Industry Applications

Variety packs are useful for a broad spectrum of food-related products that include, but are not limited to:

  • Meats: Sausage samplers and cold meat selections
  • Baked goods: Bread, rolls, muffins, donuts, and biscuits 
  • Grains: Pasta, rice, and cereals 
  • Snacks: Chips, crackers, pretzels, trail mixs, nuts, and cookies
  • Sweets: Mints, chocolates, and hard or gummy candies
  • Condiments: Sugar, salt, and pepper 
  • Flavorings: Spices, seasonings, additives, and aromas 

Econo-Pak team members are experts in packaging design and engineering services. Although we primarily focus on the food industry, we can package almost any product for companies worldwide, from drink mixes and vitamins to powders and baby products. We also multipack products such as seeds and bottle and pouch fillings. Econo-Pak aims to offer comprehensive options for your variety pack needs.

Variety Pack Packaging: Advantages of Outsourcing

To create multipacks, you typically need specialized equipment and a subset of your workforce trained for the process, which many food companies do not have or wish to invest in for what could be considered a novelty item. Outsourcing variety pack packaging services can be highly beneficial in food manufacturing so that you can focus on your company’s core operations and leave packaging to a highly experienced team that is well equipped for the job.

Machinery for variety pack packaging must have several capabilities for the task. They should be able to:

  • Create variety packs from pre-packaged goods
  • Adjust for any item count, with bulk product capabilities
  • Efficiently process a high throughput
  • Load unbalanced product counts for greater flexibility
  • Facilitate dynamic product loading in cartons
  • Integrate vision technology for quality control

Econo-Pak’s Commitment to Innovative and Safe Packaging

With a focus on innovation, we strive to incorporate the latest technology into our processes. Our team is equipped with over 200 state-of-the-art packaging machines, allowing us to provide cost-effective services coupled with fast turn times. Our durable, budget-friendly packaging meets or exceeds all food industry certifications and safety standards, adhering to:

  • Best practices in manufacturing
  • FDA, SQFI, and HACCP regulations
  • Sanitation process standards
  • Pest, chemical, and allergen controls
  • Consumer response systems

Variety Pack Packaging From Econo-Pak

Variety packs offer an excellent opportunity to attract new customers and sell more product. However, putting together packaging solutions in-house is expensive and requires additional specialized resources. As a leading North American food repackager, Econo-Pak has the experience, knowledgeable experts, and equipment to efficiently fulfill customized contract packaging orders of virtually any volume. Our family-owned and -operated company has been supplying reliable packaging solutions to diverse clients worldwide for over four decades.

Whatever your industry, our team will develop the perfect packaging uniquely suited to your application. Request a quote from Econo-Pak today for pricing information on our variety pack and other packaging services.